Mission London announced the rebrand of the popular British airline, Monarch on Wednesday. The new brand, created by Interbrand, was covered across major UK print, broadcast and online outlets including The Times and the BBC.
(Monarch CEO, Conrad Clifford, BBC)
In light of the current economic climate, as well natural disasters like the second Icelandic ash cloud, Monarch has axed debit card charges on bookings and now apply a £10 flat charge when paying on credit cards – no matter how many people are traveling.
Keeping Monarch in the media-eye, Mission and Monarch will be launching a really exciting consumer activation over the summer… and we aren’t just saying that, it really is exciting!
