Los Angeles 23.02.2013: Mission worked with Montblanc to host a pre-Oscar charity brunch with UNICEF at the Hotel Bel-Air to celebrate the launch of the 2013 Signature for Good Collection. Montblanc debuted the new collection to reinforce its long-term commitment to children’s education and UNICEF.
Through this initiative Montblanc aims to give children access to quality education. Between 1 March 2013 and 31 March 2014, Montblanc will donate a percentage of all sales from the collection with the hope of raising at least $1.5m to support the UNICEF education programmes worldwide.
Academy award winner Hilary Swank made a special appearance at the brunch to speak about the importance of the Signature for Good initiative and shed light on her recent visit to Ethiopia with Montblanc and UNICEF.
With a heritage deeply rooted in the culture of writing, Montblanc has always been committed to the support of education and literacy. For nearly a decade, Montblanc has taken an active role in supporting UNICEF’s efforts to enable more children to learn how to read and write, with several global initiatives together raising over $5 million dollars to date. Mission are excited to work with Montblanc and continue this ongoing partnership with the new “Signature For Good” Collection, which is built upon the success of the first “Signature For Good” initiative launched in 2009.
As Caryl M.Stern, President and CEO of the U.S. Fund for UNICEF says,
‘Thanks to our partnership with Montblanc and the vital contribution to UNICEF’s work, UNICEF has provided more children a quality education that will significantly better their chances in life. The impact of their investment is truly noticeable and we are grateful for the contribution they make in raising global awareness for UNICEF’s work with vulnerable children around the world.’
