The UK’s largest gluten-free brand, Genius, is touring around the country this summer bringing delicious hotly buttered toast to fans who need a tasty snack. Mission have helped Genius convert a VW camper van into the ultimate toasty vehicle to brighten up people’s day with a delicious slice of gluten-free toast, and discount coupons for Genius products at local supermarkets.
Living in a country with a potentially unhealthy obession with toast, Genius is making sure that no-one feels guilty about enjoying toast whatever time of day it is!
Genius, the brainchild of mum-of-three Lucinda Bruce-Gardyne, who started baking fresh gluten-free bread in her Edinburgh kitchen in 2009, has seen interest in her yummy fresh gluten-free foods skyrocket among people who both need to avoid gluten and those who choose to lead a gluten-free lifestyle.
The Genius van parked up in Oxford today (05.07.13), and will spend the next six weeks touring around family-fun festivals and events up and down the country, so that everyone has their fair share of Genius love.
Lucinda Bruce-Gardyne said: “Everybody loves toast, and no-one more than the team at Genius! Whether you’re hungry, tired, sad, happy, young or old, toast is a deliciously comforting and healthy food that tantalises our taste buds and we are so excited to bring our toast-tour van to Oxford.
“We’d love to hear about what makes your perfect toast, so please pop down to our van on Bonn Square and tell us, pick up some delicious hot-buttered toast or try out our new app at http://www.myperfecttoast.com which which lets you tell all of your friends how you like your toast to be made.”
