Execute a campaign that generated mass market awareness around the N8.

Create a “real film” on the N8, featuring Hollywood actors and members of the public (as competition winners), which is fully scripted, produced, directed and launched with a world class premiere.

A short film directed by the McHenry Brothers called “The Commuter” starring Pamela Anderson, Dev Patel, Ed Westwick and Charles Dance was shot entirely on the N8 and launched at an exclusive premiere in London.

Mission signed up the McHenry Brothers to write and direct the film, created an online tool for people to enter a competition to win a part in the film, coordinated the production team, developed the script, confirmed talent, worked with the production team on making the movie and creating a premiere for the film.

The campaign received global press attention, generated over £2.5 million of coverage, increased Nokia UK’s Facebook fans by 20,000, “The Commuter” has over 411,000 views on Youtube to date and Nokia received record pre-orders for the N8 device.