To promote awareness on O2’s sponsorship of the 2007 Wireless Festival in London’s Hyde Park.

Mission initially focused on establishing O2 as the leading mobile network within music and entertainment, and went on to launch the brand’s first handset.

Via pre-publicity and event press, Mission were able to communicate O2’s key technology messages whilst partnering O2 with Swarovski to create a technology-embedded festival ‘Fashion Cuff’.

Mission managed media outreach and hosting at the O2 Wireless Festival, and in advance of the festival itself ensured coverage in consumer and technology press through the management of the festival ‘Fashion Cuff’.

The festival gained widespread newspaper and magazine coverage in publications including The Sun, Grazia, the Evening Standard and OK, as well as broadcast highlights on Sky News and in-depth coverage on T4.