Oddbins is relaunching in the UK this week and will see 37 stores across the UK reinvigorated with a new look and feel.
As part of its relaunch Oddbins is taking a revolutionary approach that will see customers decide the price of some of its wine range.
From October 20th-23rd, consumers will be able to blind-taste wines in-store and then provide a price that they would be happy to pay for that bottle.
The wines will then go on shelves at the Customer Recommended Price (CRP).
So, pop into your local Oddbins store and name your price.
