Peroni Nastro Azzuro, one of Italy’s leading style brands and recognised as one of the leading premium beer brands, is working with Mission to support for a second year, the annual MADE for Peroni Young Designers Awards. To celebrate its second year, the programme will open the competition to talented young designers in three of the biggest fashion hubs across the country: New York, Los Angeles and Miami.
Kicking off on September 10th as part of MADE Fashion Week at Milk Studios in New York, the programme aims to discover emerging fashion talent. The expert judging panel will include top model and style icon, Coco Rocha, acclaimed fashion designer Antonio Berardi, co-founder of MADE Jenné Lombardo, winner of last year’s inaugural MADE for Peroni Young Designer Awards Nolan Bellavance and fashion editor and style expert Zanna Roberts Rassi.
Fashion designers, over the age of 25 years old, are invited to submit original sketches evoking the craftsmanship, authenticity and creative excellence that are championed by Peroni around the world. The top three finalists will be flown to New York City on September 10th, where they will have the opportunity to personally present their creative concept to the elite judging panel. In addition, an installation comprised of the finalists’ work will go on display at Milk Studios during fashion week to further introduce their talent to key players throughout MADE Fashion Week.
The winner, however, will receive $20,000 from Peroni to finance the design and production phase of their first eponymous collection, under the mentorship of Antonio Berardi and Nolan Bellavance. Peroni will also provide an additional $20,000 to use towards the designer’s creative vision in showing their collection at MADE Fashion Week Fall/Winter 2014 next February.
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