To raise awareness around the launch of Six Senses Con Dao within target media; to highlight the design elements of the new resort and to maintain media knowledge of the brands eco policies

Mission coordinated a press trip to Vietnam with key travel journalists to experience and review the resort in target media

Extensive PR coverage including travel features, news pieces and resort reviews to run surrounding the launch of the resort

Hosted the press trip which resulted in travel features on the resort and the brand

Coordinated and executed a UK press trip including Tatler and The Financial Times to review Six Senses Con Dao for the launch, secured tour operators support for media trips

Outreached to all target media for news pieces on the launch of the resort

Continued press trips coordination, with InStyle trip complete and both Elle Deco and Harper’s Bazaar confirmed

10+ pieces of coverage resulted in the resort gaining media results in leading national and international print media and online, including FT How To Spend It, The Sunday Times, Vogue, Grazia, Harper’s Bazaar online and Stylist online with a total combined circulation of over 101,000,000