To manage all aspects of Umberto Giannini’s press relations in order to secure feature-led news stories and product placement, as well as increasing product visibility within the beauty sector.

Mission devised the creative campaign ‘The Anna Wintour Treatment’ for 50 top beauty editors.

Mission coordinated a campaign whereby UG stylists gave the top 50 beauty editors a 6.30am blow dry, followed by an executive car to work which generated a positive buzz within the beauty sector.

Mission formulated celebrity-focused campaigns, whilst ensuring the brand maintained talkability about the ongoing press days, the launch of new products, thus helping to establish UG as a glamorous, luxurious beauty brand.

Mission continues to secure UG inclusion in beauty round-ups by ensuring UG products consistently feature in top consumer magazine titles such as Vogue, Tatler and The Sunday Times Style.