In 2012 Oddbins launched The Palate, a nationwide search to find the best amateur wine palate in the UK. This summer it’s back and bigger and tastier than ever.
Up to 8,000 wine enthusiasts are expected to take part in the search, which was set up by Oddbins as part of its commitment to engage with customers and consumers.
Ayo Akintola, Managing Director of Oddbins, said: “Consumers shouldn’t be intimidated by descriptions of wine tasting like chilled gooseberry posset or walking naked through the long grass or anything else as pretentious! At Oddbins we are dedicated to proving that wine tasting and appreciation need not be an intimidating experience and the Palate is part of our commitment to listening and responding to consumers.”
In an almost fairytale end to last year’s competition, Fran Evans, a sustainability officer for Camden Council, beat 5,000 other hopefuls to emerge as the winner of a national search to discover the best amateur palate in the UK.
For more information please visit the website here.
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