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The Annual Krug Mind Share Auction

November 3, 2010, by kaydine

On Monday night, Krug hosted the annual Krug Mind Share auction at Sotheby’s, London, auctioning the world’s greatest Minds from the fields of business, politics, art and entertainment.

(more…)

Nokia N8′s Premiere Of ‘The Commuter’ At Aqua

October 26, 2010, by kaydine

The short film, ‘The Commuter‘, premiered last night in London at Aqua and two of the films stars Charles Dance and Pamela Anderson were in attendance.

The film shot entirely on the new Nokia N8 handset in HD which written and directed by the McHenry brothers, also features Slumdog Millionaire star Dev Patel and Gossip Girl’s Ed Westwick. (more…)

We Made A Mistake

October 13, 2010, by jameslacey

On Tuesday, 12th of October, the blogger, Bangs And A Bun, published a formal letter of complaint about Mission’s conduct towards her and her involvement in a campaign.

The post was picked up very quickly by her audience and rapidly spread across the social web as an example of bad practice for PR/blogger engagement.

Mission apologised wholeheartedly for the frustration and distress we caused Muireann by telephone and in writing.

In an effort to demonstrate how seriously we have taken this error internally and how we are keen to learn from this unfortunate experience humbly and transparently, below is our formal written response to Muireann.

We are very grateful that Muireann has written an update post to her community this morning,

Dear Muireann,

Following on from my call this morning I wanted to send a further written response outside of our posts today. I apologise again that our efforts to resolve your concerns last week were insufficient.

I would like to state, from the outset, that Mission would never have approached you in the first instance had we not thought that your reach and influence was significant enough to benefit this campaign. Hopefully this in itself demonstrates how seriously we take Social Media. I would like to re-iterate, given the conversations online today that we do not differentiate between traditional journalists and bloggers and have successfully worked with both. This particular situation is a result of bad communication on Mission’s part and is not a demonstration of how we feel about the importance of the social web.

What happened over recent months was a certain set of circumstances whereby Mission ended up not fulfilling its obligations to you as agreed. Problems of this nature arise in all organisations from time to time as a result of human error and whilst the end result was far from desirable none of it was intentional. No one individual is to blame and as head of the agency I take full responsibility for the distress that has been caused to you personally.

On receiving your email on Thursday alerting us to the fact that there were shortcomings in our organisation, JD the director on this business, worked swiftly to rectify them. At no time were your expenses at risk, it was always our intention to honor the expenses and not to back track on our initial agreement.

As you said in your final comments and what the conversation surrounding your post has highlighted, is that there is still a learning curve for both sides of our industry. Whilst traditional journalists and traditional PR companies do not always get along, we have learnt to co-exist over the years and whilst I regret that Mission has been held up as an example of how not to work with bloggers today, I do hope that PR agencies and bloggers will learn from our mistakes and will continue to improve their relationship despite the very public ramifications of getting it wrong.

Kind regards

Nicola Stephenson

Wool Week Crazy!

October 12, 2010, by kaydine

Whilst walking about London town yesterday, one of our team members spotted this – a woolly bike!

Wool Week has definitely taken over this week.

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