Mission worked with Ralph n Co to produce this interactive video staring the beautiful Amber Le Bon for Umberto Giannini and the Glam Hair Range. Amber is on the hunt for the perfect backcomb look and asks you, the user, to throw what you can at her in an attempt to create the bouffant of bouffants. We give you the option of earth, wind, fire and water before letting you resort to Umberto Giannini‘s Backcomb in a Bottle.
Rumour has it, there is an additional, secret element at your disposal… it just doesn’t have a button like the others. Of course, this isn’t actually rumour, we know it exists. We just don’t want to tell you yet.
It was an intense day of filming three weeks ago, and an equally intense time making sure the app is delivered on time and look on brand and fantastic. Neither would have been possible without Amber’s incredible attitude and willingness to step up no matter what we threw at her and the guys at Ralph for being top notch professionals the entire time.
If you think you can give Amber to perfect backcomb look, head over to www.backcomb.me and give it your best shot!
(11) 